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A Higher Bid: How to Transform Special Event Fundraising with Strategic...

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A Higher Bid: How to Transform Special Event Fundraising with Strategic...

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A Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions (Afp Fund Development) 1st Edition



Product Details

  • Series: Afp Fund Development
  • Hardcover: 288 pages
  • Publisher: Jossey-Bass; 1 edition (May 18, 2015)
  • Language: English
  • ISBN-13: 978-1119017875
  • Product Dimensions: 6.2 x 1.3 x 9.1 inches
  • Shipping Weight: 1.1 pounds

Transform fundraising events into long-term revenue with expertauction advice

A Higher Bid is the nonprofit school and organizationguide to planning and executing more exciting, more lucrativespecial event fundraisers. In this book, award-winning consultant,fundraiser, speaker, and professional auctioneer Kathy Kingstonshares her proprietary and proven approaches to audiencedevelopment, board empowerment, leadership succession, guestcultivation and engagement, and donor development. You'll learn howlive auctions, special appeals, innovative icebreakers, silentauctions, and new technologies can help increase revenue, and howto execute these events in a way that translates to a strongerdonor base for long-term giving. Kingston describes how to matchthe guest list and catalog for better results, and reveals thestrategies professional auctioneers use to curate the right auctionitems and discover the right people to generate optimum revenue andengage donors.

This book offers a fresh approach to fundraising, showing youhow charity benefit auctions can be made a centerpiece offundraising special events to drive both short- and long-termfundraising goals while providing a fun and inspiring opportunityto generate awareness and keep supporters excited about themission. Using Kingston's proven framework, you'll learn effectiveways to:

  • Strategically increase high-profit revenue streams
  • Increase your organization's donor base
  • Empower the board toward efficiency and productivity
  • Engage supporters more deeply and keep them invested

Donors are the lifeblood of any nonprofit organization, andsustainable revenue depends upon their high engagement andwillingness to give. Well-executed benefit and charity auctionshave proven to be effective fundraisers for nonprofits,associations, and schools of all types, and A Higher Bid isthe expert guide to optimizing these special events for maximumimpact.


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