PAPERBACK - Artist Management for the Music Business
Author: Paul Allen
Brand: Focal Press
- Focal Press
Number Of Pages: 318
Publisher: Focal Press
Release Date: 2014-09-04
With the evolution of the music business and the shifting influence of large record labels, the artist manager is now – more than ever – at the center of an artist’s career. Artist managers are tasked with keeping abreast of the music industry and supporting the artists under their management while simultaneously managing their own careers.
Including key industry insights, exclusive planning guidance, management tools, and strategies for a successful career, Artist Management for the Music Business has the tools to support any new or experienced artist manager.
Through its analysis of over a dozen case studies, lessons, and contract examples, author Paul Allen provides a focused look at managing artists’ careers. This follow-up to the best-selling second edition features a new chapter on entrepreneurship including detailed information on how to run an artist management enterprise as a business and includes coverage of anticipating risks, reacting to challenges, and basic money management. The chapter also contains additional sections on the effective use of social media, the Web, and handling online promotion.
We Also Recommend
HARDCOVER - The Undercover Edge: Find Your Hidden Strengths, Learn to Adapt
PAPERBACK - The Myth of the Robber Barons: A New Look at the Rise of Big Business