Be Obsessed or Be Average by Grant Cardone
Be Obsessed or Be Average by Grant CardoneFrom the New York Times bestselling author of The 10X Rule and If You're Not First, You're Last comes an in-your-face wake-up call for anyone truly ready for success.
We're in the middle of an epidemic of average. So-called "normal" people get up every day, go to work, do what's asked of them, leave promptly at 5, and return home to sit on the couch and watch TV. Society tells us that this is what it means to lead a balanced life. Don't stress too much or work too hard. Your career isn't everything. But Grant Cardone thinks this preoccupation with balance has really just given an excuse to be mediocre.
The bestselling author, self-made multimillionaire, radio and TV personality, and owner of the Whatever It Takes Network knows that if you want real success, you have to be obsessed. You have to be hungry and hyper-focused and insatiable, and not listen to naysayers who tell you to tone it down. You also have to know how to harness that obsession so that you can use it to your advantage.
Some of his maxims:
- "Criticism is easily avoided by saying nothing, doing nothing, and being nothing."
- "Never fear the haters - fear the weak who listen to them."
- "Most people are dying at 20 and making it official at 80. Most people are living their life with nothing to brag or talk about."
From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success. One of the 7 best motivational books of 2016, according to Inc. Magazine.
Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books... he was broke, jobless, and drug-addicted.
Grant had grown up with big dreams, but friends and family told him to be more reasonable and less demanding. If he played by the rules, they said, he could enjoy everyone else's version of middle class success. But when he tried it their way, he hit rock bottom.
- Set crazy goals--and reach them, every single day.
Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a super salesman, a huge philanthropist. He wanted to live in a mansion and even own an airplane.
Obsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we're in the middle of an epidemic of average. The conventional wisdom is to seek balance and take it easy. But that has really just given us an excuse to be unexceptional.
If you want real success, you have to know how to harness your obsession to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to:
- Feed the beast: when you value money and spend it on the right things, you get more of it.
- Shut down the doubters--and use your haters as fuel.
Whether you're a sales person, small business owner, or 9-to-5 working stiff, your path to happiness runs though your obsessions. It's a simple choice: be obsessed or be average.
"This fast-moving, entertaining, inspiring book is loaded with practical ideas to help you achieve greater success faster than you ever thought possible." BRIAN TRACY, author of Get Smart!
"Real talk: anybody can be average...but why settle for average when you can be phenomenal! Grant Cardone's Be Obsessed or Be Average is your guide to unleashing your 'phenomenal!'" ERIC THOMAS, preacher and motivational speaker
"Grant Cardone has succeeded at the highest levels of business by channeling his obsession to knock down walls and achieve his ultimate goals. Succeeding at the highest level requires a degree of obsession, a sense of desperation; Grant has embodied that through his remarkable career, and in this book he shares his personal experiences and life lessons to help you achieve great success, too." FRAN TARKENTON, Pro Football Hall of Fame quarterback and entrepreneur
"Cardone discovered the key to transforming his life by harnessing the one essential ingredient that all successful people have in common obsession. Whatever your big dream is, this book will help you unlock the power you already possess and take your life to the next level." RYAN BLAIR, author of Nothing to Lose, Everything to Gainand Rock Bottom to Rock Star
"Grant Cardone has actually done what millions of people dream about. He became a self-made multimillionaire with no formal training, and he did it during one of the worst economic times in recent history. As you read this book, you'll discover his secret is actually very simple...and very fulfilling. For those who use this information, it will be a life changer." FRANK KERN, marketing strategist
"Grant Cardone is obsessed. He is obsessed with living and manifesting an utmost life. His obsession is now changing the lives of millions." TIM STOREY, motivational speaker
"Be Obsessed or Be Average will challenge your thinking, make you more sales, and fill your wallet. You may not be able to buy a jet at the end of this book, but you'll definitely be flying first class!" JEFFREY GITOMER, author of The Little Red Book of Selling"
"It's got so much positive energy that it's impossible to read it without getting energized!"
Grant Cardone is the bestselling author of The 10X Rule and If You're Not First, You're Last as well as a sales trainer, speaker, and entrepreneur who has worked in real estate and the auto industry. He has worked with Fortune 100 companies such as Google, Wells Fargo, and Ford to customize sales processes and improve customer experience. He is also the owner of Whatever It Takes Network, a digital network for entrepreneurs, business owners, and success-minded people, where he hosts, directs, and executive produces programs that help people do whatever it takes to create success in their lives.