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PAPERBACK - Boo Hoo: A Dot.com Story from Concept to Catastrophe

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PAPERBACK - Boo Hoo: A Dot.com Story from Concept to Catastrophe

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Author: Ernst Malmsten

Brand: imusti

Edition: New Ed

Features:

  • Random House UK

ISBN: 0099418371

Number Of Pages: 385

Publisher: Random House UK

Release Date: 2002-08-09

Details: This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start–up ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of boo.com is an insider’s look at the 18 months of euphoria that ushered in the dot.com era.

EAN: 9780099418375


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