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Great by Choice CD Audio – Audiobook, Unabridged

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Great by Choice CD Audio – Audiobook, Unabridged

  • $39.67


Great by Choice CD Audio – Audiobook, Unabridged



Product Details

  • Audio CD: 8 pages
  • Publisher: HarperAudio; Unabridged edition (October 11, 2011)
  • Language: English
  • ISBN-13: 978-0062121028
  • Product Dimensions: 5 x 0.2 x 5.5 inches
  • Shipping Weight: 8 ounces

The new question: Ten years after the worldwide bestseller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

The new study: Great by Choice distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.

The new findings:

  • The best leaders were more disciplined, more empirical, and more paranoid.
  • Following the belief that leading in a “fast world” always requires “fast decisions” and “fast action” is a good way to get killed.
  • The great companies changed less in reaction to a radically changing world than the comparison companies.

This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.


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