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Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits...

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Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits...

  • $14.54


Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business Paperback – May 22, 2007



Product Details

  • Paperback: 384 pages
  • Publisher: Houghton Mifflin; 4th ed. edition (May 22, 2007)
  • Language: English
  • ISBN-13: 978-0618785919
  • Product Dimensions: 6 x 1 x 9 inches
  • Shipping Weight: 1 pounds

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

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